The Quick type: When Anna and Andrew Johnson established a path look website, TrailBehind Inc., their own major objective were to delight in one another’s company and check out a discussed desire for the outside. That led these to launch the application Gaia GPS during the beginning of mobile programs last year. Since then, the application, staff, and synced tracks have actually expanded to offer over 130,000 users each month. Gaia GPS is normally included in the news and dedicated consumers — including partners — cannot get an adequate amount of the app, and sing its praises both on the mountain array and in on-line product reviews.


Whenever Gaia GPS designers Anna and Andrew Johnson met, they connected over their shared passion for the outdoors. In reality, their particular very first big date ended up being on a hike.

Per Ashli Baldwin, help management and designer at Gaia GPS, Anna had been the one who was big into walking in the beginning. On their very first date, Andrew remembers investing usually completely exhausted attempting to maintain this lady. As their love expanded, very did their unique desire for finding brand new trails to understand more about with each other. They begun to go on even more nature hikes, which directed them to discuss an easy method that will enable them to learn brand-new paths and monitor their unique adventures.

“They rapidly knew there was nothing on the market to assist them to approach trips. They looked for a tool but couldn’t get a hold of such a thing — so they ended up creating a simple solution,” Ashli stated. “They were both developers, thus, obviously, they decided to create an app — Gaia GPS — to enable them to.”

As Gaia GPS’ CEO, Andrew designs and develops much of the user user interface and causes the business’s company and advertising and marketing initiatives. Before co-founding TrailBehind, Inc. — the moms and dad company of Gaia GPS — Andrew had worked in marketing and advertising underneath the CEO of SureLogic, a venture-backed business spun out of Carnegie Mellon college. Anna, meanwhile, was actually the designer of TrailBehind systems and, just before that, had worked at Google and Silicon era as a software engineer. Now, as Chief tech Officer for Gaia GPS, Anna happens to be among primary developers on almost every job within company.

Jesse Crocker, somebody and co-founder of Gaia GPS, is paid with developing huge tracks associated with Gaia GPS application — such as chart servers and structure. In advance of signing up for Gaia GPS, Jesse worked as a ski patroller into the Sierras, helping with avalanche control.

What began as a provided fascination with character and backpacking converted into an application that features produced a huge impact on the mapping sector, and aided create many warm connections, friendships, and possibilities for significant recollections.

The App’s Versatile properties attract Power customers & those that Simply appreciate Hiking

Gaia GPS people consist of nature lovers, record-holding backpackers, look and rescue employees, firefighters, Geographic Suggestions System teams, and others.

Ashli thinks that part of why is Gaia GPS interest this type of many consumers would be the fact that the application offers offline mapping and specialized monitoring functions. In some cases, consumers might not recognize they don’t really need to have cellphone solution to make use of these features.

“they believe that maps are ineffective when they walking someplace off mobile phone service. But that is false,” Ashli mentioned. “We actually leave men and women install these maps onto their own phones before they leave, plus phone has a GPS chip on it, whilst long while you install this map, your cellphone can ascertain what your location is, and it may demonstrate throughout the map without having any cellular phone or internet service.”

Another exciting Gaia GPS element enables customers to record and track an entire walk. People can also get photos, sign length information, and share their exact path with other people. Energy people tend to enjoy these features simply because they supply the possibility to share brand-new tracks and adventures with similar backyard lovers.

Gaia GPS Hiking software and Hiking Maps tend to be accessible on apple’s ios and Android as well as its website.

The website additionally serves as a convenient extension of the application and permits smooth syncing and information back-up between your site and mobile phones. Customers may also look at on line maps, manage information, look for journeys, and produce snap-to-trail tracks that sync right back to their unique products.

Research & security Aids make it easier to Tap Into the Wild

Ashli and entire team at Gaia GPS tend to be happy with the fact that numerous pro teams came to rely on the app — specifically those into the search and rescue society. Ashli asserted that knowing the software assists save physical lives gives their a feeling of pleasure.

“I found myself just taking a trip and went into a search and relief team during a training, and I requested all of them when they planned to try the software away. And had been already deploying it.” Ashli informed you. “They raved about user-friendly it’s and exactly how much cash they are saving simply by using Gaia GPS. Plus, we supply the look and rescue community an enjoyable discount.”

Besides their part as a backcountry guide, Jonathan Preuss in addition functions as a look and relief volunteer. He recalls enough time the guy obtained an emergency call for a hiker missing on Devil’s Bedstead eastern in Idaho. He immediately launched the Gaia GPS.

“we noticed the search are available in, pulled up my personal Gaia app, made certain I’d that map conserved, and turned about and returned on the trailhead,” he mentioned.

This story had a happy closing, as documented on the Gaia GPS web log. “a chopper travelled by after the call and identified the missing hiker, but, by that point, Jonathan had already begun in the trail. The capability to rapidly access digital maps from a mobile product allows search and relief volunteers like Preuss to reply quickly and much more truthfully than ever before.”

Enjoy unique Passions With amazing Membership Options

Gaia GPS customers point out that membership has its advantages. With solutions suitable for fit partners exactly who hike sporadically or often, Gaia GPS goes far above to help them find the appropriate knowledge.

People can choose to get into the standard map on the software free of charge. The standard chart is bound to at least one supply — Gaia Topo, and members can install maps for traditional use.

Ashli said that Gaia GPS shines for those who go into the backcountry. “Gaia GPS has much better maps and GPS attributes, while offering all features under its standard membership for $19.99 each year, with added maps,” she stated.

Account contains endless packages and accessibility a lot of map sources. The no-cost software offers host backup of most tracks, photographs, and other information. Gaia GPS allows you to capture information, share visits, and straight back all of it up. Additionally, it offers a range of backcountry routing characteristics and personalized options.

A Gaia GPS Premium account prices $39.99 every year and it is made for consumers who want usage of the entire world’s most readily useful selection of particular maps and overlays that can be put on any chart.

Gaia GPS user Kalen Thorien defines by herself as a big mountain skier and adventurer, and she locates the app user-friendly and worth the money. “Gaia GPS App — have it. This conveniently will be the handiest maps system and GPS that’ll not break your budget. Grab and traditional topo and images, ready waypoints, monitor how you’re progressing, and discover your local area even although you do not have solution — mostly from your own telephone,” she mentioned in a testimonial on the internet site.

Gaia GPS consumers can sign up for a no cost publication to keep above all account and product enhancements.

Gaia GPS is on a goal to aid feel & Growth

What began jointly pair’s want to go through the outside collectively is actually gradually getting probably one of the most well-known GPS programs available. Gaia GPS provides viewed remarkable development in income much more folks pick the application as their primary reference getting the essential of the outdoors.

“this might be a very exciting year for people. Over the past 6 months, all of our active consumers have actually doubled to significantly more than 131,000 each month. Largely, the people are priced between 20 to 60 yrs old,” Ashli stated. “It is interesting observe the community for this software grow. I am usually astonished to listen to about all of the different customers that happen to be making use of the app — both locally and worldwide.”

The Gaia GPS staff is likely to be small, nonetheless placed their unique souls inside work they are doing. As outside enthusiasts on their own, they have a lot of satisfaction from comprehending that the software impacts resides in important and life-saving means. Ashli told united states that the staff is actually invested in providing top-notch customer care and wishes customers to savor their own experience with Gaia GPS.

“All of our purpose is to make application as easily accessible as possible. So we should make the onboarding knowledge not that hard for several consumers — from the time they download the app to if they continue their particular trip,” she mentioned. “That is what we’re focusing on this present year — specially with all of one’s user growth. We really should make sure all of us have a great, enjoyable, and easy knowledge.”

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